About Us

About American Perfomance

The origins of American performance date back as far as 1992 when the name 'Bill Rich' and Ford F-Series was synonymous throughout Australia. It was the place to go and buy a RHD American imported F-Series. In 2001 Darren Waugh took over 'Bill Rich' and Vehicle Development Corporation...VDC...was formed as the major importation and engineering side of the operation. VDC is the largest specialist in right hand drive conversions for Ford F-Series vehicles in Australia. It undertakes a complex vehicle conversion program that requires an extensive redesign and manufacturing component to put modified North American vehicles on Australian roads. VDC is also the only Australian company that holds full volume Australian Compliance on the Ford F-Series Super Duty range.

Ford F-Series vehicles are large, heavy-duty towing vehicles fitted with powerful engines and robust drive trains. They have a very strong following in Australia with the rural community and amongst tradesmen who appreciate the size and power of the F-Series in a day to-day work situation. They are also quite commonly used as towing vehicles, for work and recreation. In earlier times they also enjoyed sustained popularity with Australian ambulance services, who fitted custom bodies for paramedic use. F-Series vehicles also have a loyal following of enthusiasts in Australia and are developing a popular following within the recreational vehicle community, which continues to generate demand for new vehicles.

Our trucks are imported by VDC direct from the U.S.A and are supplied to American Performance in a fully finished, right-hand drive configuration. Customer demand is strong, sustained and always exceeds supply.

VDC manages every aspect of design, manufacture and fitting of components in order to convert the vehicles from left-hand drive to right-hand drive. Although right hand drive conversions sound like a simple process and when completed looks like it was always meant to be, the engineering changes required are extensive and affect practically every major component in the front of the vehicle.

Unlike the one-off enthusiast conversions, VDC's right hand drive conversions are the basis of a long term business strategy with all the same constraints of automobile manufacturing, speed to market, engineering economy, safety and product quality.

For the customer, each and every conversion is a new vehicle. Buyers expect the car to look, feel and behave as though it has come right off the production line. The demands placed on product quality and finish are as high for VDC’s converted vehicles as they are with the original. In order to produce a top quality vehicle with VDC's comparatively low volume production output means that the company has to be very efficient at every level of business. This means producing the best quality product with the minimum input. It calls for the use of good people using smart tools and the latest cost-saving technology


What does this mean to you?

It means our trucks and conversions are rigorously tested and comply to conform with ADR standards. Our systems are also governed by the ISO 9001:2008 quality management standards. This ensures that the product we hand over to you is of the highest quality achievable.

In 2007 the name American Performance was formed as the major agent and LMCT dealer for VDC in Sales, Service & Spare Parts. Our vehicle range includes Ford F-150, Superduty F-250 to F-550 and Mustangs. All our vehicles are sourced and hand picked from the United States and come with full Australian Design Rules Compliance and the full new vehicle warranty.

There are many options available. Please visit our showroom or call our friendly sales team to book a test drive and discuss things further with you.